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Leveraging the Power of Google Analytics 4 (GA4): A Case Study of

Introduction, a leading Direct-to-Consumer (DTC) ecommerce brand operating on Shopify, offers consumers a range of premium, all-natural energy boosters. Despite their significant market presence, Pureboost recognized the necessity for deeper insights into their customer's journey to continue improving their offerings and optimize their website.

The Challenge faced by

Pureboost's need for more in-depth cross-platform and cross-device tracking, more detailed user behavior insights, future-proofing concerns, and improved marketing attribution.

Universal Analytics provided a way to track Shopify orders, but the company faced difficulty tracking these orders with the same level of detail in GA4. This was a key challenge as order tracking is crucial for understanding sales trends, customer purchasing behavior, and overall ecommerce performance.

Why Chose Advaana Inc?

Pureboost chose Advaana Inc. due to its proven track record in managing successful GA4 migrations and deep understanding of both Universal Analytics and GA4.

Custom Solutions

Advaana Inc. offered customized solutions tailored to Pureboost's unique business needs and challenges.

Full Service

Advaana Inc. provided end-to-end support throughout the migration process, minimizing disruption and ensuring a seamless transition.

Post-Migration Support

Advaana Inc.'s commitment to post-migration support, including training and ongoing performance analysis, instilled confidence in Pureboost.

How Pureboost Using Google Analytics 4

Since migrating to GA4, Pureboost is effectively utilizing its AI-powered insights to refine their marketing strategy and enhance user experience. They are also successfully tracking cross-platform user behavior and Shopify orders, improving both their marketing ROI and overall ecommerce performance.

Advaana Inc is easy to work with. They provided a smooth transition to GA4 for us as well as onboarding and help getting to understand the platform. We've worked with Advaana Inc a few times and will continue to do so. – Kira Wilson,


The transition to GA4 provided Pureboost with a deeper understanding of customer behavior, leading to optimized marketing efforts and improved user experience on their site. Enhanced cross-platform and cross-device tracking improved their marketing attribution, ensuring a more efficient allocation of their marketing budget. The migration has future proofed Pureboost's analytics approach, preparing them for a digital landscape that continues to evolve.